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For today’s health care professional, clinical expertise is not enough—one has to know the market. Even when a facility has its own marketing department, practitioners are regularly called on for their input. Health Services Marketing: A Practitioner’s Guide clearly and succinctly explains the range of marketing activities and techniques, from promotions to pricing, so any health professional can learn to navigate this bewildering but increasingly important aspect of healthcare. Richard Thomas’ step-by-step guide for developing a marketing plan and carrying out a successful campaign offers a hands-on approach to proven methods for staying a step ahead of the healthcare marketing game: The health industry as seen from the marketing perspective. Healthcare products, and the consumers who need them. What marketing can (and can’t) do for a medical practice. Demographics and beyond: how social marketing works. Where your marketing dollar goes: staying on budget. Market positioning: knowing the competition, building the strategy. Evaluating a marketing plan’s effectiveness. Plus dozens of forms, checklists, and questionnaires to simplify the process. Useful to practitioners and administrators alike, and equally suited to the for-profit as to the non-profit organization, Health Services Marketing gives the reader valuable tools to reach out to consumers and build lasting relationships.

Medical care --- Marketing. --- Practice of medicine. --- Public Health. --- Health Administration. --- Medical practice --- Practice of medicine --- Physician practice acquisitions --- Public health. --- Health administration. --- Community health --- Health services --- Hygiene, Public --- Hygiene, Social --- Public health services --- Public hygiene --- Social hygiene --- Health --- Human services --- Biosecurity --- Health literacy --- Medicine, Preventive --- National health services --- Sanitation

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The increasing importance of sickness and disability data across health-related disciplines is the focus of this concise but comprehensive resource. It reviews the basics of morbidity at the population level by defining core concepts, analyzing why morbidity has overtaken mortality as central to demographic study, and surveying ways these data are generated, accessed, and measured. Subsequent chapters demonstrate how this knowledge can be used to better understand—and potentially solve—critical public health issues, benefitting not only populations served, but also areas such as health services planning, resource allocation, and health policy-setting.  To make this material useful to the most readers, this reference: Explains why and how morbidity data are categorized by health professionals and other data users. Examines various methods of identifying and measuring morbidity data. Identifies demographic and non-demographic factors associated with morbidity. Describes and evaluates sources of U.S. morbidity data. Reviews the current state of morbidity in the U.S., and what it means for healthcare and society in general. Suggests future uses of morbidity data in reducing health disparities and improving population health. In Sickness and In Health is uniquely relevant to demographers and demography students, public health professionals, and epidemiologists. Its presentation of concepts and applications makes the book a valuable classroom text and a useful guide for those addressing challenges facing U.S. healthcare.

Morbidity --- Vital Statistics --- Demography --- Data Collection --- Epidemiologic Methods --- Information Science --- Population Characteristics --- Epidemiologic Measurements --- Public Health --- Investigative Techniques --- Health Care --- Analytical, Diagnostic and Therapeutic Techniques and Equipment --- Environment and Public Health --- Medical care --- Health insurance --- Demography. --- Medicine. --- Epidemiology. --- Medical records --- Health Promotion and Disease Prevention. --- Health Informatics. --- EHR systems --- EHR technology --- EHRs (Electronic health records) --- Electronic health records --- Electronic medical records --- EMR systems --- EMRs (Electronic medical records) --- Information storage and retrieval systems --- Diseases --- Public health --- Clinical sciences --- Medical profession --- Human biology --- Life sciences --- Medical sciences --- Pathology --- Physicians --- Historical demography --- Social sciences --- Population --- Vital statistics --- Data processing. --- Health Workforce --- Health promotion. --- Health informatics. --- Clinical informatics --- Health informatics --- Medical information science --- Information science --- Medicine --- Health promotion programs --- Health promotion services --- Promotion of health --- Wellness programs --- Preventive health services --- Health education --- Data processing --- United States. --- AB --- ABSh --- Ameerika Ühendriigid --- America (Republic) --- Amerika Birlăshmish Shtatlary --- Amerika Birlăşmi Ştatları --- Amerika Birlăşmiş Ştatları --- Amerika ka Kelenyalen Jamanaw --- Amerika Qūrama Shtattary --- Amerika Qŭshma Shtatlari --- Amerika Qushma Shtattary --- Amerika (Republic) --- Amerikai Egyesült Államok --- Amerikanʹ Veĭtʹsėndi͡avks Shtattn --- Amerikări Pĕrleshu̇llĕ Shtatsem --- Amerikas Forenede Stater --- Amerikayi Miatsʻyal Nahangner --- Ameriketako Estatu Batuak --- Amirika Carékat --- AQSh --- Ar. ha-B. --- Arhab --- Artsot ha-Berit --- Artzois Ha'bris --- Bí-kok --- Ē.P.A. --- EE.UU. --- Egyesült Államok --- ĒPA --- Estados Unidos --- Estados Unidos da América do Norte --- Estados Unidos de América --- Estaos Xuníos --- Estaos Xuníos d'América --- Estatos Unitos --- Estatos Unitos d'America --- Estats Units d'Amèrica --- Ètats-Unis d'Amèrica --- États-Unis d'Amérique --- Fareyniḳṭe Shṭaṭn --- Feriene Steaten --- Feriene Steaten fan Amearika --- Forente stater --- FS --- Hēnomenai Politeiai Amerikēs --- Hēnōmenes Politeies tēs Amerikēs --- Hiwsisayin Amerikayi Miatsʻeal Tērutʻiwnkʻ --- Istadus Unidus --- Jungtinės Amerikos valstybės --- Mei guo --- Mei-kuo --- Meiguo --- Mî-koet --- Miatsʻyal Nahangner --- Miguk --- Na Stàitean Aonaichte --- NSA --- S.U.A. --- SAD --- Saharat ʻAmērik --- SASht --- Severo-Amerikanskie Shtaty --- Severo-Amerikanskie Soedinennye Shtaty --- Si͡evero-Amerikanskīe Soedinennye Shtaty --- Sjedinjene Američke Države --- Soedinennye Shtaty Ameriki --- Soedinennye Shtaty Severnoĭ Ameriki --- Soedinennye Shtaty Si͡evernoĭ Ameriki --- Spojené obce severoamerick --- Spojené staty americk --- SShA --- Stadoù-Unanet Amerika --- Stáit Aontaithe Mheirice --- Stany Zjednoczone --- Stati Uniti --- Stati Uniti d'America --- Stâts Unîts --- Stâts Unîts di Americhe --- Steatyn Unnaneysit --- Steatyn Unnaneysit America --- SUA --- Sŭedineni amerikanski shtati --- Sŭedinenite shtati --- Tetã peteĩ reko Amérikagua --- U.S. --- U.S.A. --- United States of America --- Unol Daleithiau --- Unol Daleithiau America --- Unuiĝintaj Ŝtatoj de Ameriko --- US --- USA --- Usono --- Vaeinigte Staatn --- Vaeinigte Staatn vo Amerika --- Vereinigte Staaten --- Vereinigte Staaten von Amerika --- Verenigde State van Amerika --- Verenigde Staten --- VS --- VSA --- Wááshindoon Bikéyah Ałhidadiidzooígí --- Wilāyāt al-Muttaḥidah --- Wilāyāt al-Muttaḥidah al-Amirīkīyah --- Wilāyāt al-Muttaḥidah al-Amrīkīyah --- Yhdysvallat --- Yunaeted Stet --- Yunaeted Stet blong Amerika --- ZDA --- Združene države Amerike --- Zʹi͡ednani Derz͡havy Ameryky --- Zjadnośone staty Ameriki --- Zluchanyi͡a Shtaty Ameryki --- Zlucheni Derz͡havy --- ZSA --- Medical statistics --- Demography - methods - United States --- Diseases - United States - Statistics --- ABŞ --- Amerikanʹ Veĭtʹsėndi͡avks Shtattnė --- É.-U. --- ÉU --- Saharat ʻAmērikā --- Spojené obce severoamerické --- Spojené staty americké --- Stáit Aontaithe Mheiriceá --- Wááshindoon Bikéyah Ałhidadiidzooígíí

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For the first time, a guide to the sociology of health and healthcare that addresses the needs of both sociologists and health professionals. Written by a career health professional with a medical sociology background, Thomas applies sociological concepts to current healthcare issues, incorporates the latest findings from health services research, and provides clear examples of the uses of sociology in understanding the U.S. healthcare system. Each chapter contains illustrative boxed material, exhibits highlighting key information, suggested readings, and useful websites for more information. With over 30 years of experience, the author provides valuable insights into the social aspects of health behavior and reveals an in-depth understanding of the social dimensions of the health delivery system. The book is a textbook for students of sociology and health, as well as a reference book for instructors and practitioners in the healthcare and sociology fields.

Social medicine. --- Sociology. --- Medical personnel. --- Medicine. --- Medical records --- Public Health. --- Health Promotion and Disease Prevention. --- Health Informatics. --- Sociology, general. --- Data processing. --- Public health. --- Health promotion. --- Health informatics. --- Social theory --- Social sciences --- Clinical informatics --- Health informatics --- Medical information science --- Information science --- Medicine --- Health promotion programs --- Health promotion services --- Promotion of health --- Wellness programs --- Preventive health services --- Health education --- Community health --- Health services --- Hygiene, Public --- Hygiene, Social --- Public health services --- Public hygiene --- Social hygiene --- Health --- Human services --- Biosecurity --- Health literacy --- Medicine, Preventive --- National health services --- Sanitation --- Data processing

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The third edition of Health Services Planning represents a necessary revision of the second edition (2003) and reflects the significant changes that have occurred in the social and health environments, the healthcare field, and the planning endeavor itself. The book reviews the history of health planning (with reference to activities in other countries) before describing the process from start to finish in great detail. The philosophy underlying health planning and its perception, past and present, are reviewed with a particular emphasis on the factors that are making health planning more relevant than ever. The steps in the health services planning process are reviewed and supported by how-to guidance, examples of planning applications, and planning case studies. The various levels and types of planning are described (societal, community, organizational; strategic, business, marketing), and the similarities and differences discussed. New and updated chapters in this edition cover the planning requirements introduced through the Affordable Care Act, the rethinking of the community health needs assessment process, and the implications of the population health movement for health planning: The Social and Health Systems Context for Health Services Planning The Changing Environment for Health Planning The New Community Assessment Process From Community Health Needs Assessment to Population Health Assessment Health Services Planning, 3rd Ed., remains a critical resource for health administration programs, as well as an essential publication for health professionals in both public and private sector healthcare organizations that need to have an understanding of the planning process. .

Health administration. --- Health care management. --- Health services administration. --- Medical care. --- Public health. --- Health Administration. --- Health Care Management. --- Health Services Research. --- Community health --- Health services --- Hygiene, Public --- Hygiene, Social --- Public health services --- Public hygiene --- Social hygiene --- Health --- Human services --- Biosecurity --- Health literacy --- Medicine, Preventive --- National health services --- Sanitation --- Delivery of health care --- Delivery of medical care --- Health care --- Health care delivery --- Healthcare --- Medical and health care industry --- Medical services --- Personal health services --- Public health --- Health administration --- Health care administration --- Health care management --- Health sciences administration --- Health services management --- Medical care --- Health planning --- Public health administration --- Administration --- Management --- Methodology. --- Comprehensive health planning --- Health care planning --- Health services planning --- Medical care planning --- Medical policy --- Planning --- Health services administration

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This book provides a basic understanding and concise overview of the nature of population health, the factors that make a new paradigm necessary, and the attributes associated with this unique approach to community health improvement. Written in a very accessible way, the book describes the definition of population health, the attributes of population health, and what population health is and is not. It emphasizes the extent to which the population health model revolutionizes the approach to community health improvement within a contemporary context, beginning with a redefining of such common concepts as “health”, “healthcare”, “health status”, and “health needs assessment”. As such, this book is a valuable read for practitioners and professionals who need to be familiar with the population health approach but are not likely to try to implement it.

Demography. --- Population. --- Public health. --- Population and Demography. --- Public Health. --- Community health --- Health services --- Hygiene, Public --- Hygiene, Social --- Public health services --- Public hygiene --- Social hygiene --- Health --- Human services --- Biosecurity --- Health literacy --- Medicine, Preventive --- National health services --- Sanitation --- Human population --- Human populations --- Population growth --- Populations, Human --- Economics --- Human ecology --- Sociology --- Demography --- Malthusianism --- Historical demography --- Social sciences --- Population --- Vital statistics